ADVANCED TRAINING WITH A MIXED AUDIENCE

The Challenge

Develop an Advanced Training Program that:

• Ensures relevance for 3 business units and 9 brands participating in mixed groups
• Allows attendees to walk away with an actionable plan customized for their particular brand and territory situation

HealthAnswers Solution

Based on our knowledge of the tenure of the audience, the needs of senior management, and the desired outcomes, HealthAnswers designed and executed a training program that featured:

• Cross-functional workshops that leveraged the global experience of the group while simultaneously capitalizing on individual experiences
• Advanced skill-based workshops designed to help attendees stand out from their competition by selling with Evidence Based Medicine
• A complex case scenario that taught field force members to critically analyze and determine how their customers make clinical decisions in their practices

The Results

Based on post-meeting attendee feedback, the program empowered learners to:

• Appreciate and address company-wide sales challenges
• Glean and apply best practices based on feedback from the cross-functional sessions
• Execute targeted plans for multiple accounts

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