MANAGING MULTIPLE PRIORITIES AT A NATIONAL SALES MEETING

The Challenge

A leading nutrition company was holding a high-profile National Sales Meeting:

• Five distinct sales organizations would be in attendance
• Each group held a common corporate sales improvement goal but each had different products, priorities, and needs

HealthAnswers Solution

To meet the various products, priorities, and needs of the 5 sales teams, HealthAnswers designed 5 distinct, customized training experiences that featured:

• Unique program formats with a strategic mix of HCP facilitators, iPad utilization, certification experiences, and advanced training formats tailored to ensure relevant learning for each group
• A dedicated Client Service Manager for each team to ensure flawless and efficient execution
• Individual agendas and rotation assignments for each group
• On-site logistical support to manage the complex educational format

The Results

Post-meeting evaluations revealed that HealthAnswers' program:

• Effectively met the corporate-mandated sales strategies and training goals
• Successfully met or exceeded learning objectives for each of the 5 distinct sales organizations

Feedback solicited from sales/marketing leadership and select participants showed that the program was the company's best training program to date.

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